Project
Giants of Africa Festival 2025 / Kigali, Rwanda
Deliverables
Overall Festival Branding
Team Kit Design
Apparel + Merch Design
Signage + Spatial Design
Media Day Photography Direction
Fashion Show Design
Opening Ceremony Direction
Credits
Media Day Photographer: Charlie Lindsey
The second Giants of Africa Festival in Kigali brought together 320 young people from 20 African nations for a powerful week that fused culture, basketball, leadership, and youth empowerment. More than just games, the festival featured workshops in art, wellness, and self-expression — creating spaces for young Africans to discover, define, and celebrate their identities. On the court, there were over 100 basketball matches and a Championship Finals, major events like an All-Star Game, a cultural Fashion Show, Youth Forum and Women's Empowerment initiative. All of it underscored how sport and culture can unite youth, amplify their voices, erase borders, and fuel continental pride.
