I am a creative director and multidisciplinary storyteller with 20 years of experience shaping ideas that connect culture, creativity, and community. My work bridges design, branding, and content across music, fashion, lifestyle, sports, and entertainment—all rooted in the belief that creativity should move people and create impact.
At Giants of Africa, I lead creative strategy, design, and brand for initiatives that use basketball as a platform to educate, inspire, and empower African youth to dream big. I collaborate with various teams and partners to bring bold ideas to life through storytelling, design, and experiences that celebrate culture and purpose.
Before GOA, I spent nearly a decade as Creative Director at 7 Communications, leading a multidisciplinary team across industries including automotive, nonprofit, tech, and lifestyle—crafting brand stories, campaigns, and experiences that connect deeply with audiences. My creative foundation was built at Sony Music Entertainment, where I designed for some of the world’s leading artists and cultural brands—an experience that shaped my approach to storytelling through music, emotion, and visual design.
Every project for me is a blend of strategic thinking, design expertise, and leadership. Guiding teams and brands to express their voice with clarity, authenticity, and cultural relevance is always the goal.
Expertise
Creative Direction
Creative Strategy
Brand Identity Design
Campaign Development
Environmental Design
Product Design
Event Branding & Implementation
Social Graphics
UI/UX Design
Front-End Web Design & Planning
Information Architecture
Experience
Creative Direction
Creative Strategy
Brand Identity Design
Campaign Development
Environmental Design
Product Design
Event Branding & Implementation
Social Graphics
UI/UX Design
Front-End Web Design & Planning
Information Architecture
Experience
Giants of Africa / Creative Director / 2022 – Present
Giants of Africa, founded by Masai Ujiri, uses basketball as a platform to educate, inspire, and empower African youth. Through court builds, camps, and community programs, we create opportunities on and off the court—blending sport, culture, and education to drive lasting impact across the continent.
Giants of Africa, founded by Masai Ujiri, uses basketball as a platform to educate, inspire, and empower African youth. Through court builds, camps, and community programs, we create opportunities on and off the court—blending sport, culture, and education to drive lasting impact across the continent.
7 Communications / Creative Director / 2013 – 2022
7 Communications is a creative and marketing agency that builds meaningful connections between brands and audiences through strategy, design, content, and experiences. I led the creative team and developed brand stories and campaigns for clients across industries including automotive, nonprofit, healthcare, tech, and real estate.
7 Communications is a creative and marketing agency that builds meaningful connections between brands and audiences through strategy, design, content, and experiences. I led the creative team and developed brand stories and campaigns for clients across industries including automotive, nonprofit, healthcare, tech, and real estate.
Sony Music / Senior Designer / 2005 – 2013
Sony Music is a global leader in music and entertainment, home to some of the world’s most iconic artists and labels. The company creates, produces, and distributes music across every genre—shaping culture through storytelling, creativity, and innovation.
Sony Music is a global leader in music and entertainment, home to some of the world’s most iconic artists and labels. The company creates, produces, and distributes music across every genre—shaping culture through storytelling, creativity, and innovation.
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