Project
Built Within: Giants of Africa
Deliverables
Court Ideation and Design
Court Unveiling Event Design
Site Build and Planning
The Built Within campaign celebrates Giants of Africa’s 100-court initiative across Africa. It symbolizes how true growth begins from within. Beyond building sustainable sports infrastructure, it empowers youth by providing spaces to play, learn, and grow their skills. Each court’s unique design tells the story of its community through colour, pattern, and symbolism, transforming every surface into a canvas of identity and pride. Through this storytelling and design, the campaign highlights how each court fuels confidence, community, and opportunity — inspiring the next generation of African leaders.
